Let’s talk↗Buyers search YouTube. We make sure they find you.
Who we are, how the work actually gets made, and the people who make it.
HME started because one of our founders kept running into frustration as a buyer. Before purchasing a laptop, a mattress, or a meal delivery plan, most people look for reviews online. Written articles show up, but what people usually want is to see the product in action and get a direct answer to their exact search. We built HME to fill that specific gap.
That doesn’t mean we just make videos. Plenty of teams do that. We built an end-to-end publishing system where video production is the final step, not the first. Everything begins with keyword research to verify that real buyers are actively asking a question. From there, we script, match the topic to the right creator, film, edit, and publish. Every draft goes through an internal review, and any claim or comparison in a script must be backed up by a verified source before it goes live.
Sequence is everything. Content created for existing search demand ranks and continues to drive results over time. Standard ad campaigns stop performing the moment the spend ends, whereas a ranked video continues answering questions and sending buyers to brand partners months or years down the line.
These results are based on our actual ranking performance data.
The company is bootstrapped, founder-led, and our team works across 250+ brands in 37 categories.
Our approach to brand partnerships is defined by two core principles. First, we prioritize quality over margins by absorbing costs whenever a deliverable falls short of our standard. Rather than billing the client for revisions, we remake the work internally. Should a video underperform, we address it by testing new angles or creating additional edits from the original footage, rather than discussing refunds.
“Anyone can say they stand behind their work. Fewer will eat the cost when it falls short. If a piece doesn’t meet the bar, we redo it, on us, not the client’s dime.”
We place partnership above immediate profit. When a brand we had championed for years in every buying query and comparison abruptly altered its terms, we ended the partnership. Conversely, we frequently accept lower compensation to back companies we truly trust. To ensure full transparency without relying on guesswork, all attribution remains strictly trackable through tags, codes, and links. We require no upfront retainer, and every inquiry receives a human response within one business day.
Behind these operations and principles is our dedicated team.
Our teamThe people behind the work
Moshe Gitt
Co-Founder & Chief Operating OfficerMoshe manages the day-to-day operations and production workflow at HME, directing the system that transforms keyword insights into top-ranking videos. Whenever a video achieves a premier search position, it follows the operational blueprint he established.
Applying his own rigorous standards for quality, he investigates every personal purchase with the thoroughness expected by our audience. This meticulous, habits-focused research methodology ultimately served as the catalyst for founding HME.
“We cannot guarantee successful outcomes for every client, as no organization truly can. However, we commit unreservedly to exhausting all available resources and efforts to achieve optimal results on behalf of every partner.”
Eitan Naggar
Co-Founder & Chief Executive OfficerEitan directs our comprehensive strategic vision, organizational expansion, and key commercial partnerships, leading the company’s expansion into new market segments and domain offerings.
He prioritizes practical implementation above prolonged strategic deliberation. For example, when off-the-shelf tools fell short for specialized link tracking, he built an internal fix to keep production moving smoothly without delay.
“Anyone can say they stand behind their work. Fewer will eat the cost when it falls short. If a piece doesn’t meet the bar, we redo it, on us, not the client’s dime.”
Jonathan “Jonny” Melman
Director of Strategic PartnershipsJonny collaborates closely with brand partners and agencies to align strategic objectives and construct mutually beneficial commercial agreements. Having served in three distinct capacities within HME, he possesses a comprehensive operational understanding of our sponsorship framework.
He assesses every partnership against the benchmark of mutual success, prioritizing the establishment of enduring strategic relationships over short-term transactions.
“The most effective partnerships occur when both entities are genuinely committed to each other’s mutual success.”
Roy
Director of Brand RelationsFull bio coming soon.
Tell us what you sell. We’ll tell you who can sell it.
Whether you’re a brand exploring a partnership or just want to understand what we do, you’ll reach an actual member of the team.
Creator affiliate marketing for brands that want revenue, not reach. Curated network, tracked to the sale.